Privacy Policy

1. Introduction

Welcome to I Divine Marketplace Inc. d/b/a IvyGro (“we,” “our,” or “us”). IvyGro is a real estate technology platform that connects home buyers and real estate professionals while providing AI-powered tools and services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website and services (collectively, the “Platform”).

By accessing or using the Platform, you agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Platform.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

• Account Information: Name, email address, phone number, password, and profile information when you create an account.
• Property Information: Property addresses, preferences, search criteria, and saved properties.
• Transaction Details: Information related to real estate transactions, including property listings, offers, and closing details may be collected by us offline.
• Communication Data: Messages, inquiries, and communications sent through our Platform, including interactions with agents and other users.
• Payment Information: Billing address and payment method details may be collected by us offline.
• Identity Verification: Government-issued identification, proof of funds, and other documents required for real estate transactions may be collected by us offline.
• Preferences: Communication preferences, notification settings, and customization choices.

2.2 Information Collected Automatically

When you use our Platform, we automatically collect certain information:

• Device Information: IP address, device type, operating system, browser type, and unique device identifiers.
• Usage Data: Pages viewed, features accessed, search queries, time spent on pages, click patterns, and interaction with our AI-powered tools.
• Location Information: Approximate location based on IP address.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to enhance user experience, analyze trends, and gather demographic information. See Section 8 for more details.

2.3 Information from Third Parties

We may receive information about you from third-party sources:

• Real Estate Professionals: Information shared by real estate agents, brokers, and property managers who use our Platform.
• Multiple Listing Services (MLS): Property data, listing information, and transaction records.
• Data Providers: Property records, market data, demographic information, and other publicly available real estate data.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Platform Services: To provide, maintain, and improve our Platform services, including property search, AI-powered recommendations, virtual tours, and market analysis tools.
• Account Management: To create and manage your account, authenticate users, and provide customer support.
• Personalization: To customize your experience, provide personalized property recommendations, and display relevant content based on your preferences and search history.
• Transactions: To facilitate real estate transactions, including connecting buyers with sellers and agents, processing payments, and maintaining transaction records.
• Communication: To send you service-related notifications, respond to inquiries, provide customer support, and send marketing communications (with your consent).
• AI Features: To power our AI tools including smart recommendations, property valuation estimates, market trend analysis, and automated customer support.
• Analytics and Improvement: To analyze Platform usage, identify trends, measure effectiveness of our services, and develop new features.
• Legal and Safety: To comply with legal obligations, enforce our Terms of Service, prevent fraud, protect our rights and property, and ensure Platform security.
• Marketing: To send promotional materials, special offers, and updates about our services (you may opt-out at any time).
• Research and Development: To conduct research, testing, and analysis to improve our Platform and develop new products and services.

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 With Your Consent

We share your information when you explicitly consent, such as when you connect with a real estate agent or authorize us to share information with third-party services.

4.2 Service Providers

We share information with trusted third-party service providers who perform services on our behalf, including:

• Cloud hosting and data storage providers
• Customer support and communication platforms
• Analytics and marketing service providers
• Authentication services
• Email and SMS delivery services
• AI and machine learning service providers

These service providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security measures.

4.3 Real Estate Professionals

When you express interest in a property or request to connect with an agent, we share relevant information with real estate agents, brokers, and other professionals to facilitate your real estate needs.

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity or buyer. We will notify you of any such change in ownership or control of your personal information.

4.5 Legal Requirements

We may disclose your information if required by law or in good faith belief that such action is necessary to:

• Comply with legal obligations, court orders, or government requests
• Enforce our Terms of Service and other agreements
• Protect the rights, property, or safety of IvyGro, our users, or the public
• Prevent fraud, security breaches, or illegal activities
• Respond to claims or legal proceedings

4.6 Aggregated and De-identified Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, or other business purposes.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Account Information: Retained for the duration of your active account and for a reasonable period after account closure to comply with legal obligations and resolve disputes.
• Transaction Records: Retained for at least seven (7) years to comply with tax, accounting, and real estate recordkeeping requirements.
• Communications: Retained for as long as necessary to provide customer support and maintain records of our interactions.
• Analytics Data: Retained in aggregated or anonymized form indefinitely for research and business purposes.

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.

6. Data Security

Through our service providers, we implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

While we strive to protect your information, no security system is impenetrable. We cannot guarantee absolute security of your data. You are responsible for maintaining the confidentiality of your account credentials and should notify us immediately of any unauthorized access.

In the event of a data breach involving personal information as defined by the Illinois Personal Information Protection Act (815 ILCS 530), IvyGro will comply with Illinois' applicable notification requirements. This may include notifying affected individuals and the Illinois Attorney General without unreasonable delay, as required by law. We will also take appropriate steps to mitigate harm and prevent future breaches.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Correction

You may access, update, or correct your account information at any time by logging into your account settings or by contacting us using the information provided in Section 16.

7.2 Deletion

You may request deletion of your personal information, subject to certain exceptions where we are required to retain information for legal or legitimate business purposes.

7.3 Data Portability

You may request a copy of your personal information in a structured, commonly used, and machine-readable format.

7.4 Marketing Communications

You may opt-out of marketing emails by clicking the “unsubscribe” link in any promotional email or by updating your communication preferences in your account settings. Please note that you will continue to receive transactional and service-related communications.

7.5 Cookies and Tracking

You can control cookies through your browser settings and opt-out of certain tracking technologies. See Section 8 for more details.

7.6 Do Not Sell My Personal Information

We do not sell your personal information to third parties. If our practices change, we will update this Privacy Policy and provide you with the ability to opt-out.

7.7 State-Specific Rights

Residents of certain states, including California, Virginia, Colorado, Connecticut, and Utah, have additional rights under state privacy laws. See Section 13 for state-specific information.

7.8 Illinois Consumer Protection Rights

Illinois residents may have rights under the Illinois Consumer Fraud and Deceptive Business Practices Act (815 ILCS 505). If you believe IvyGro has engaged in unfair or deceptive practices regarding the collection, use, or disclosure of your personal information, you may file a complaint with the Illinois Attorney General's Consumer Protection Division at www.illinoisattorneygeneral.gov or contact their office at (800) 386-5438.

8. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to enhance your experience on our Platform. These technologies help us:

• Remember your preferences and settings
• Authenticate your account and maintain security
• Analyze Platform usage and performance
• Personalize content and recommendations
• Deliver targeted advertising
• Measure marketing campaign effectiveness

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may limit your ability to use certain features of the Platform.

We use the following types of cookies:

• Essential Cookies: Required for Platform functionality and cannot be disabled.
• Performance Cookies: Collect information about how you use the Platform to help us improve it.
• Functional Cookies: Remember your preferences and enhance your experience.
• Advertising Cookies: Deliver relevant advertisements and measure campaign effectiveness.

8.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), to help us understand how users interact with our Platform. Google Analytics uses cookies and similar tracking technologies to collect and analyze information about Platform usage, including:

• Pages visited and features used
• Time spent on pages and navigation paths
• Device and browser information
• Geographic location (city/state level based on IP address)
• Traffic sources (how you found our Platform)
• User interactions with property listings and search features

Google Analytics may collect your IP address, but we have enabled IP anonymization (also known as IP masking) to ensure that your full IP address is not stored by Google.

The information collected by Google Analytics is transmitted to and stored by Google on servers in the United States and other countries. Google uses this information to evaluate your use of the Platform, compile reports on Platform activity for us, and provide other services related to Platform activity and internet usage.

How to Opt-Out of Google Analytics: You can prevent your data from being collected and used by Google Analytics by:

• Installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout
• Adjusting your browser settings to block or delete cookies
• Using privacy-focused browsers or browser extensions that block tracking

For more information about how Google uses data when you use our Platform, please visit https://policies.google.com/technologies/partner-sites.

8.2 PostHog Analytics

We use PostHog, a product analytics platform, to understand how users interact with our Platform. PostHog collects usage data including pages viewed, features used, session recordings, and user interactions to help us improve our services and user experience.

PostHog data is processed in accordance with their privacy policy. You can learn more about PostHog's data practices at https://posthog.com/privacy.

9. Third-Party Services and Links

Our Platform may contain links to third-party websites, services, or applications that are not operated by IvyGro. This Privacy Policy does not apply to third-party services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you access.

10. Children's Privacy

Our Platform is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us using the information provided in Section 16, and we will take steps to delete such information.

11. International Users

IvyGro is based in the United States. If you access our Platform from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

By using our Platform, you consent to the transfer of your information to the United States and other countries that may have different data protection laws than your country of residence. We take appropriate measures to ensure that your information receives adequate protection in accordance with this Privacy Policy and applicable laws.

12. California Privacy Rights (CCPA/CPRA)

IvyGro is based in Illinois and we do not market the Platform to out-of-state users. However, if you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

12.1 Right to Know

You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.

12.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

12.3 Right to Correct

You have the right to request correction of inaccurate personal information.

12.4 Right to Opt-Out

You have the right to opt-out of the sale or sharing of your personal information for cross-context behavioral advertising. We do not sell personal information, but we may share information for targeted advertising purposes. You can opt-out by contacting us using the information provided in Section 16.

12.5 Right to Limit Use of Sensitive Personal Information

You have the right to limit our use of sensitive personal information to purposes necessary to provide our services.

12.6 Right to Non-Discrimination

You have the right not to receive discriminatory treatment for exercising your privacy rights.

12.7 Authorized Agent

You may designate an authorized agent to make requests on your behalf. We may require proof of authorization.

To exercise your California privacy rights, please contact us using the information provided in Section 16. We will verify your identity before processing your request.

13. Other State Privacy Rights

IvyGro is based in Illinois and we do not market the Platform to out-of-state users. However, residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have rights similar to those outlined in Section 12, including the right to access, correct, delete, and obtain a copy of their personal information, as well as the right to opt-out of targeted advertising and the sale of personal information.

To exercise your state privacy rights, please contact us using the information provided in Section 16.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Platform features. We will notify you of material changes by:

• Posting the updated Privacy Policy on our Platform with a revised “Last Updated” date
• Sending you an email notification to the address associated with your account
• Displaying a prominent notice on the Platform
• Requesting your consent where required by law

Your continued use of the Platform after the effective date of the updated Privacy Policy constitutes your acceptance of the changes. We encourage you to review this Privacy Policy periodically.

15. How to Exercise Your Rights

To exercise any of your privacy rights, you may:

• Log into your account and update your settings
• Email us at [email protected]

We will respond to verified requests within the timeframes required by applicable law, typically within 45 days. We may request additional information to verify your identity before processing your request.

16. Contact Us

If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:

We are committed to resolving privacy concerns in a timely and effective manner. If you are not satisfied with our response, you may have the right to file a complaint with your local data protection authority.

17. Additional Disclosures

17.1 Real Estate Transaction Specific Data

In connection with real estate transactions, we may collect and process additional information including financial qualifications, property ownership records, and closing documents. This information is used solely for facilitating your real estate transaction and is shared only with parties directly involved in the transaction.

17.2 AI-Powered Features

Our Platform uses artificial intelligence and machine learning to provide enhanced services such as property recommendations, market analysis, and automated customer support. These AI systems process your usage data, search history, and preferences to deliver personalized experiences.

17.3 Video and Image Content

Property listings may include photos, videos, and virtual tours. If you upload media content, you grant us a license to use, display, and distribute such content in connection with our services. Do not upload content containing personal information of third parties without their consent.

17.4 Biometric Information (Illinois BIPA Compliance)

IvyGro does not currently collect biometric identifiers or biometric information as defined by the Illinois Biometric Information Privacy Act (740 ILCS 14/10), including fingerprints, voiceprints, retina or iris scans, facial geometry, hand scans, or other unique biological characteristics. If we introduce any features that collect biometric information in the future, we will: (1) provide written notice and obtain your written consent before collecting such information; (2) publicly publish a retention schedule and destruction guidelines for biometric data; (3) not sell, lease, trade, or otherwise profit from your biometric information; and (4) store, transmit, and protect biometric information using the same standard of care we apply to other confidential and sensitive information, and in a manner that is at least as protective as industry standards. You may revoke consent for biometric data collection at any time by contacting us at [email protected].